Business Spotlight: Code the Runway

When the piano shop left the corner of Wilmington and S. Grand, I knew it wouldn’t be long before another business snatched it up. We are now lucky enough to have Code the Runway owned by Regina Thomas join the Grand-Bates neighborhood.

Code the Runway carries everything from trendy jeans and sequined tops to T-shirts and comfy shorts. It has men’s, women’s, and children’s apparel plus accessories like bags, hats, and shoes.  When you walk into the shop, it’s like the closet you’ve never had with garments organized on wooden hangers and items neatly folded on white tabletops.  There are two dressing rooms off to the side and even a sitting area equipped with a TV and fireplace.

The two large black and white photos hanging on the walls were taken at Regina’s fashion show at the Piper Palm House in Tower Grove Park last year. Regina showed me some of her custom pieces offered at the shop and told me stories about how she once whipped up an entire collection in less than one month for a fashion show.  I tried to relate by telling her I took a sewing class in high school for one semester but somehow it didn’t feel the same.

Regina kindly agreed to answer a few questions about Code the Runway for this Grand-Bates Business Spotlight:

Business Name: Code The Runway
Business Brand: Dresscode Collektions
Address: 5826 S. Grand Blvd., 63111
Phone #:  (314)339-5085
Hours of Operation:
Sunday – Closed     
Monday – By Appointment Only
Tuesday – 11:00 am-6:00 pm
Wednesday – 11:00 am-6:00 pm
Thursday – 11:00 am-6:00 pm
Friday – 11:00 am-7:00 pm
Saturday – 11:00 am-5:00 pm

Q:  What’s the history or meaning behind the name of your business/brand?

Everyone or anywhere you go has a dress code, whether it consists of dressing up, down, casual, etc.

Q:  When did this business open?

I opened up this boutique March 11, 2017.

Q:  What is your role in the business?

I am the owner.

Q:  How/why did you first get into the fashion business?

I have been doing fashion for as long as I can remember. I made it official when I decided to switch my major in college from psychology to fashion merchandising/marketing. I received my degree in fashion in the early 2000’s.  Fashion is my peace, joy, as well as love.

Q:  Tell us about some of your previous fashion shows.

My previous fashion show was at the Piper Palm House in Tower Grove Park. It was an indoor/outdoor fashion show that had never been done there. Actually never done in Saint Louis. I was also recently just in someone else’s fashion show as the only local boutique for the show.

Q:  How long does it take you to come up with a design and make the collection?

My mind goes 24/7 when it comes to fashion, so as far as how long it takes me to come up with a collection can range from a few hours to a few weeks.

Q:  Any fashion shows coming up?

I actually have a show that I will be presenting a new “collektion” in Atlanta. I will also be in New York fashion week coming this September.

Q:  What types of items should customers expect to see in Code the Runway?

When you walk into this boutique you can expect garments and items for children, women, men, even plus size as well.

Q:  What is your favorite product or service and why?

My favorite service is the personal shopping/styling. The reason is because it’s a more one-on-one basis and more personal.

Q:  How does personal shopping/styling work?

Personal shopping/styling starts with making an appointment, taking measurements, and a conversation to get a feel of what the individual wants designed.

Q:  What is the most unique product or service you sell?

One unique thing at my boutique is that I also do custom orders and design clothing.

Q:  Any fashion advice for readers/customers?

The fashion advice that I give to anyone is to dress what makes you comfortable. Everyone may not like your style, but as long as you like it and walk with confidence then you own that look.

Q:  What do you love most about your building and/or location?

What I love most about this building is that it is on the corner.

Q:  What do you love most about the Grand-Bates neighborhood?

The best part about the neighborhood is everyone has been very welcoming and loves my services, so for that I am very grateful.


Thanks, Regina!  Check out Code the Runway at 5826 S. Grand Blvd, and happy shopping.